Brand campaign
JordanThe one.
Luka Dončić came home to Kalemegdan. We made sure the city knew before he arrived.
The brief
The
challenge.
Jordan Brand's global one-on-one tournament reached Belgrade as one of 15+ qualifying cities worldwide, with Luka Dončić attending in person. Working alongside production agency Final Cut, who delivered the event itself, FLOW handled the creative and campaign around it: build anticipation across the city in the weeks before, fill Kalemegdan on the night, and carry the moment beyond the people standing courtside.
Our thinking
The
approach.
Take Luka to the places that made Belgrade a basketball city, not just to a venue. Blokovi in New Belgrade, where generations of talent came up. Galerija, for the fans. Kalemegdan, where the tournament itself was staged, on the courts beneath the fortress walls. Around it, a social campaign built in three waves, before, during and after. Anticipation content to drive attendance, live capture through the day, and a post-event cut that kept the story running once the crowd went home.
03 / In focus
Moments in motion.
04 / The impact
- People on site
- 3,000+
- Views across channels
- 2M+
- City landmarks activated.
- 3
Next project / Nike